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Agriculture Secretary Tom Vilsack Announces Millions to Promote U.S. Food and Agricultural Exports

WASHINGTON, Jan. 26, 2010—Agriculture Secretary Tom Vilsack today announced the allocation of $234.5 million to 70 U.S. trade organizations to help promote American food and agricultural products overseas.

“In today's highly competitive international markets, we must provide our exporters with the resources they need to compete overseas during the 21st century,” said Vilsack. “When you consider the current global financial crisis, increasing production in key competitor countries and aggressive use of export promotion tools by our competitors, USDA's market development programs are more important than ever.”

The funding announced today was allocated under the Market Access Program (MAP) and the Foreign Market Development (FMD) Cooperator Program, both administered by USDA's Foreign Agricultural Service (FAS).

The MAP uses funds from USDA's Commodity Credit Corporation (CCC) to share the costs of overseas market development and promotional activities with U.S. nonprofit agricultural trade organizations, state regional trade groups, and cooperatives. Activities conducted with MAP funding include market research, consumer promotions for retail products, technical capacity building, and seminars to educate overseas customers.

Under the FMD program, USDA's CCC establishes a partnership with nonprofit U.S. agricultural trade organizations. Funding priority is given to organizations that represent an entire industry or are nationwide in membership and scope. Program activities focus on reducing market impediments, improving the processing capabilities of importers, modifying restrictive regulatory codes and standards in foreign markets, and identifying new markets or uses for U.S. products.

For more information about FAS's market development programs, contact the Office of Trade Programs at (202) 720-4327, or visit www.fas.usda.gov/mos/marketdev.asp

Release No. 0033.10

FAS PR 0027-10

Contact:

Office of Communications (202) 720-4623

 

Fiscal Year 2010 MAP and FMD program allocations are as follows:                                                          

Market Access Program FY 2010

Participant/Allocation

Alaska Seafood Marketing Institute $4,560,897

American Forest & Paper Association $8,091,683

American Peanut Council $2,136,001

American Seed Trade Association $28,178

American Sheep Industry Association $402,156

American Soybean Association $5,171,415

Blue Diamond Growers/Almond Board of California $1,543,836

Brewers Association, Inc. $365,655

California Agricultural Export Council $481,569

California Asparagus Commission $137,700

California Cherry Advisory Board $490,509

California Cling Peach Board $477,568

California Fresh Tomato Growers/Florida Tomato Committee $900,612

California Kiwifruit Commission $297,558

California Pear Advisory Board $266,507

California Pistachio Export Council/Cal-Pure Pistachios $914,804

California Prune Board $2,964,589

California Strawberry Commission $784,741

California Table Grape Commission $3,495,424

California Tree Fruit Agreement $2,439,629

California Walnut Commission $4,550,808                                                      

Cherry Marketing Institute $262,799

Cotton Council International $20,332,612

Cranberry Marketing Committee $1,632,105

Distilled Spirits Council of the United States $187,732

Florida Department of Citrus $5,204,718

Food Export Association of the Midwest USA $10,514,977

Food Export USA Northeast $7,756,283

Ginseng Board of Wisconsin $159,710

Hawaii Papaya Industry Association $134,434

Hop Growers of America $187,399

Intertribal Agriculture Council $812,643

Mohair Council of America $116,462

National Association of State Departments of Agriculture $2,336,105

National Confectioners Association $1,385,073

National Hay Association $36,000

National Potato Promotion Board $5,152,444

National Renderers Association $811,588

National Sunflower Association $1,148,294

National Watermelon Promotion Board $231,688

New York Wine and Grape Foundation $355,981

Northwest Wine Promotion Coalition $876,220

Organic Trade Association $371,235

Pear Bureau Northwest $2,872,385                                                         

Pet Food Institute $1,436,875

Raisin Administrative Committee $3,225,033

Southern United States Trade Association $6,419,114

Sunkist Growers, Inc. $4,011,195

Texas Produce Export Association $103,746

The Catfish Institute $285,002

The Popcorn Board $245,322

U.S. Apple Export Council $871,905

U.S. Dairy Export Council $4,284,326

U.S. Dry Bean Council $1,062,025

U.S. Grains Council $7,389,253

U.S. Hide, Skin & Leather Association $106,281

U.S. Livestock Genetics Exports, Inc. $928,851

U.S. Meat Export Federation $15,679,189

U.S. Wheat Associates $5,487,119

USA Dry Pea and Lentil Council $907,975

USA Poultry and Egg Export Council $5,134,174

USA Rice Federation/U.S. Rice Producers Association $3,771,169

Washington State Fruit Commission $1,110,955

Washington Apple Commission $4,763,569

Welch Foods, Inc. $893,415

Western United States Agricultural Trade Association $9,454,075

Wine Institute $7,043,762                                                             

Subtotal $187,995,056

Reserve $12,004,944

TOTAL $200,000,000

Foreign Market Development Program FY 2010

Participant/Allocation

American Forest & Paper Association $3,286,753

American Peanut Council $693,985

American Seed Trade Association $214,329

American Sheep Industry Association $172,932

American Soybean Association $6,825,849

Cotton Council International $4,753,847

Leather Industries of America $152,789

Mohair Council of America $14,556

National Hay Association $72,844

National Renderers Association $888,947

National Sunflower Association $242,286

North American Millers Association $57,139

U.S. Dairy Export Council $704,974

U.S. Dry Bean Council $129,550

U.S. Grains Council $4,033,859

U.S. Hide, Skin and Leather Association $146,322

U.S. Livestock Genetics Export, Inc. $719,867

U.S. Meat Export Federation $1,731,705                                                               

U.S. Wheat Associates $3,845,230

USA Dry Pea and Lentil Council $173,750

USA Poultry and Egg Export Council $1,516,601

USA Rice Federation $1,543,614

Reserve $2,578,272

TOTAL $34,500,000

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