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JOHANNS ANNOUNCES $141 MILLION TO PROMOTE U.S. FOOD AND AGRICULTURAL PRODUCTS OVERSEAS

WASHINGTON, June 21, 2005—Agriculture Secretary Mike Johanns today announced more than $141 million worth of funding to 70 U.S. trade organizations to promote U.S. agricultural products overseas.

"Exports account for approximately one-quarter of farm cash receipts," said Johanns. "While U.S. farmers and ranchers sold a record number of exports last year, USDA is pleased to partner with them to do even better. These two programs will help our agricultural community take advantage of opportunities to access markets and reach new customers around the world."

The fiscal year 2005 allocations announced today will be administered under the Foreign Agricultural Service’s Market Access Program (MAP) and Quality Samples Program (QSP).The MAP uses funds from USDA’s Commodity Credit Corporation (CCC) to share the costs of overseas marketing and promotional activities with U.S. agricultural trade organizations, state regional groups and cooperatives. Activities conducted with MAP funding include market research, consumer promotions for retail products, and seminars to educate overseas customers.

QSP funds help to create export sales by promoting awareness of U.S. agricultural products among new foreign buyers. The program provides samples of agricultural commodities. These samples are used in workshops to help train foreign importers on the unique benefits of U.S. agricultural products.

For more information on these export market development programs, call the FAS Marketing Operations Staff at (202) 720-4327 or visit the FAS Web site at http://www.fas.usda.gov/mos/default.htm.

Fiscal year 2005 allocations for both programs are attached.

Market Access Program Allocations

Fiscal Year 2005

Participant

Allocation

Alaska Seafood Marketing Institute

$3,454,121

American Forest & Paper Association

$7,675,622

American Peanut Council

$1,407,852

American Seed Trade Association

$9,353

American Sheep Industry Association

$389,697

American Soybean Association

$5,102,079

Brewers Association

$127,219

Blue Diamond Growers/Almond Board of California

$1,772,823

California Agricultural Export Council/Western Growers Association

$1,025,198

California Asparagus Commission

$271,270

California Cherry Advisory Board

$250,639

California Cling Peach Board

$391,890

California Kiwifruit Commission

$143,398

California Pear Advisory Board

$146,577

California Pistachio Commission

$949,679

California Prune Board

$2,362,903

California Strawberry Commission

$727,896

California Table Grape Commission

$2,574,810

California Tomato Commission/Florida Tomato Committee

$753,821

California Tree Fruit Agreement

$1,347,254

California Walnut Commission

$3,350,278

Cherry Marketing Institute

$153,468

Cotton Council International

$10,759,253

Cranberry Marketing Committee

$918,802

Distilled Spirits Council

$78,305

Florida Department of Citrus

$3,769,708

Food Export USA Northeast

$6,434,945

Ginseng Board of Wisconsin

$60,053

Hawaii Papaya Industry Association

$49,301

Hop Growers of America

$89,440

Intertribal Agriculture Council

$343,542

Mid-America International Agri-Trade Council

$7,628,987

Mohair Council of America

$43,584

National Association of State Departments of Agriculture

$2,023,614

National Confectioners Association

$1,225,740

National Dry Bean Council

$779,380

National Honey Board

$122,509

National Potato Promotion Board

$3,248,573

National Renderers Association

$395,099

National Sunflower Association

$1,055,610

National Watermelon Promotion Board

$150,589

New York Wine and Grape Foundation

$209,055

North American Export Grain Association

$40,549

Northwest Wine Promotion Coalition

$542,107

Organic Trade Association

$323,604

Pear Bureau Northwest

$1,876,356

Pet Food Institute

$1,106,601

Raisin Administrative Committee

$2,191,064

Southern United States Trade Association

$5,634,251

Sunkist Growers, Inc.

$2,105,527

Texas Produce Export Association

$69,853

The Catfish Institute

$336,646

The Popcorn Board

$309,179

U.S. Apple Association

$471,062

U.S. Dairy Export Council

$3,824,617

U.S. Grains Council

$5,112,638

U.S. Highbush Blueberry Council

$148,755

U.S. Livestock Genetics, Inc.

$880,263

U.S. Meat Export Federation

$12,055,587

U.S. Wheat Associates

$3,374,852

USA Dry Pea and Lentil Council

$754,073

USA Poultry and Egg Export Council

$3,392,217

USA Rice Federation/U.S. Rice Producers Association

$3,343,573

Washington State Fruit Commission

$737,057

Washington Apple Commission

$2,486,334

Welch's Food

$667,270

Western United States Agricultural Trade Association

$8,335,493

Wine Institute

$4,606,536

Reserve

$1,500,000

Total

$140,000,000

 

Quality Samples Program Allocations

Fiscal Year 2005

Participant

Allocation

   
Alaska Seafood Marketing Institute

$30,000

American Sheep Industry Association

$340,000

American Soybean Association

$50,000

California Table Grape Commission

$45,000

California Walnut Commission

$25,000

Cherry Marketing Institute

$30,000

Cranberry Marketing Committee

$30,000

Hop Growers of America

$2,500

Missouri Department of Agriculture

$84,500

Mohair Council of America

$118,000

National Potato Promotion Board

$305,000

National Renderers Association

$45,000

U.S. Livestock Genetics, Inc.

$68,000

U.S. Wheat Associates

$421,800

USA Dry Pea and Lentil Council

$2,500

WE CO., 1991, Inc.

$45,525

Western U.S. Agricultural Trade Association

$35,000

   
Total

$1,677,825

Release No. 0222.05
FAS PR 0083-05

Ed Loyd (202) 720-4623

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